DO YOU NEED LEADS ??
DO YOUR BUSINESS NEED LEADS?
If yes then this process to generate leads is for you.
I am going to walk you through the ultimate process to generate unlimited leads.
To begin with, some of you may have heard and some of you may not but the key thing to be successful in generating leads, or honestly to be successful in overall business as a whole, is in the list. When I was just starting my business my mentor told me, “ Swati, remember the money is the list.” You must have heard that before right. That’s the most powerful asset.
But what is this list?
The list is nothing but the bunch of leads, the list of people who are your potential customers.
The whole purpose of setting up the ultimate process is to generate unlimited leads so that we can build our own list.
But before we get into the process I want you to know the value of the list. My mentor told me, “ Swati, understand the basic maths behind the list. You can earn an average of $1 per name on your list.” So that means if you can get 100 people on your list, you can make $100 per month. 1000 people = $1000 per month. 10000 people = $10000 Per month and so on. This is so damn cool right.
Honestly, you don’t need million people on your list to make a million dollars per month. There is a direct relationship between how much $ you make and the relationship with your list. If you are a local businessman, a restaurant owner, or a dentist you don’t need million people on your list, thousand people with a good relationship can make you a lot of money.
But the key still here is to get leads.
You must be wondering how do I generate leads and build my own list?
But before that there is one question people ask me all the time, “Swati I am a network marketer will this process works for me? I am a dentist will this work for me? My father is in the manufacturing business. When I asked him to go through the process he was like I am in a totally different business, how is this will going to help me?
DO YOU NEED LEADS?
DO YOUR BUSINESS NEED LEADS?
Every business need leads I don’t care what business you are in or what product or service you sell, this process works for every single business, every industry you dream of.
It doesn’t matter if you are starting the business or have a huge business which requires thousand of leads every day, this process will work for you.
So let’s dive right in.
The ultimate process to generate unlimited leads:
STEP #1 BUILD YOUR LEAD MAGNET
Whatever business you are in you need lead magnet to get somebody in.
A lead magnet is an incentive that you offer to your potential customers in exchange for their email address.
This is how lead magnet works.
Think of your own business. Every business offers some results to their customers. To get to those results you walk them through a process which can be your lead magnet and in exchange you can ask for their email address to build your list.
A lead magnet can be anything that your target audience couldn’t resist to have in exchange of their email, an extra topping, a diet plan to lose weight in 10 days, parenting tips for teenage parents and so on.
So if you want to generate leads then your business needs a lead magnet.
Because email is a very personal thing. No one is going to simply give you their email address without a good incentive, even if the like your brand.
Lead magnet gives them a compelling reason to do so.
Now that you understand the importance of lead magnets, you may be wondering what makes a good lead magnet.
Well your lead magnet should
- Solve a real problem
- Promises one quick win
- High value / Ultra helpful
- Instantly accessible
- Demonstrates your expertise
Now build a powerful lead magnet that can draw your dream customers towards you.
STEP #2 CREATE A LEAD SQUEEZE FUNNEL
What is a lead squeeze funnel ?
A lead squeeze funnel is a simple but effective sales page for generating unlimited leads and growing your email list online. It consists of two pages – landing page and thank you page.
The goal of a squeeze page is generate unlimited leads. That means before you write and design your actual squeeze page, you need to decide what you are going to offer to people in return for their email address. ( that is your lead magnet ).
Since you have made your irresistible lead magnet in step #1, now is the time to write your headline and sales copy.
The actual words on our squeeze page are more important than you might think.
Maybe you have created extremely useful lead magnet – something that can help our target market in a big way.
Still here’s the hard truth.
If the words on your squeeze page aren’t impressive, persuasive, then your potential customers aren’t going to opt-in. that’s it. End of the story.
So how do you write a compelling headline and sales copy for your squeeze page?
The answer is simplicity and clarity.
Effective squeeze pages and their copy aren’t long and complicated – they are short, sweet, and to the point.
Here’s what I mean
The key to writing a great compelling headline is to focus on the result that your target audience wants or the pain they are trying to avoid.
you know what you’re going to offer your target audience and you have written some persuasive copy that you think will do the trick.
Now its time to actually build your lead squeeze funnel.
Thanks to the online software like ClickFunnels, this part is really simple
You can get our free account on ClickFunnels and choose a squeeze page template. Use the super powerful drag and drop editor to customize your funnel.
You have our own lead squeeze funnel.
STEP #3 WRITE YOUR 6 DAY FOLLOW UP FUNNEL SEQUENCE
We are talking about all the things we need in generating the leads and building the list but the real question is – now you have them. What you are going to do with them?
You don’t wanna mess with them. You wanna make sure they like you.
I remember when I just started my business and learned about lead generation, I generated plenty of leads but I was like what I am going to do with it?
I don’t know!
Do I send them emails or not?
I don’t want to offend people. I was so scared. There was so much anxiety, what if people don’t like me, unsubscribe me or get angry at me.
But then my mentor told me that don’t be afraid to send emails. Those people came to you, you didn’t chase them. They saw your lead magnet, they got the value, now they want to hear from you and build a relationship with you. Your leads will follow you, will get excited to listen to you, even unsubscribe you and leave you, but that’s okay.
Don’t be scared of sending emails.
What matters the most is when leads first come in, enter your world, what emails you send.
If you are not careful and do it wrong, you can discomfort them and lost them. But if you do it correctly you can build a relationship with them and they will be more likely to buy from you in the future.
Honestly, you don’t make money by generating leads, you make money by emailing leads.
So here are the 6 Day Follow-up Funnel Sequence
EMAIL #1: WHO YOU ARE?
The first email is like a handshake basically telling who you are, telling those parts of your journey where your prospects are right now. This will make them feel that they are in the same pain just like you were and you can understand them very well. It makes you relatable.
EMAIL #2: WHERE YOU COME FROM?
This email will take your prospects on the journey from who you were to who you are now and where you come from. It will be a casual email.
EMAIL #3: WHAT YOU DO?
This one will tell your prospects what you actually do and how you do it. What problem you solve.
EMAIL #4: HOW DID YOU LEARN OR EARN IT?
In this email, you are going to tell your prospects how you get your expertise in what you do. Where did you learn it from or earned it? How you came to gain that knowledge. This is where they trust you.
EMAIL #5: WHO YOU DID FOR?
This one is interesting. Here you will disclose some case studies of your work. How your clients are benefited from your product or services. What kind of people you serve, what are their objections, their expectations, their pain points, and how you solve them.
EMAIL #6: HOW CAN YOU DO IT FOR THEM?
Now, this is the email where you can give an overview of your whole business. Here you can put your offers, links, CTA in your email. And that’s when they will start buying.
STEP #4 LAUNCH YOUR FUNNEL
Now is the time to launch your funnel.
Let’s go through the checklist once –
- Building lead magnet – DONE
- Create a lead squeeze funnel – DONE
- Writing the 6 follow-up funnel sequence – DONE
Since all the systems are in place, you are absolutely ready to launch your funnel.
Hit the launch button
And BOOM!! you are all done.
STEP #5 DRIVE TRAFFIC TO YOUR FUNNEL
Congratulations you have put the whole system into the place and must be excited for your first leads to barge in.
But nothing would happen without driving the traffic to your funnel.
This is the last step of the Ultimate process to generate unlimited leads.
There are two fundamental ways to do this. You can either –
- Create long term organic traffic
- Pay for traffic
You find the most success when you balance paying for traffic with creating content that’s crafted to rank in Google for high-value phrases.
There are millions of ways you can drive traffic through. There are Facebook ads, Google ads, Youtube ads, content marketing, blogging, SEO, Facebook groups etc.. depending on your marketing budget and what you need leads for.
You now know everything you need in order to start generating unlimited leads for your business.
You know how to build a lead magnet, how to create a lead squeeze funnel with a landing page and a thank you page. You know how to write 6 follow-up sequences and finally how to drive traffic.
Now it’s just a matter of taking action.
And before you come up with an excuse to not take action right now, remember.. .you are just 5 steps away.
If you get stuck in any of the step or you want to get on a strategy call with me to set it up for our business, you can reach out to me by submitting your enquiry here.